NADA MAIS IMPORTA
NOTHING ELSE MATTERS
We transformed the message "Nada mais importa" into visual elements that bring urgency and fear of missing out.
Pictures → Attitude of the players.
Stamp → A strong visual element that calls to the knockout phase.
Cup → The element that synthesizes victory is now even more central.
CREDITS
All images and copywriting sources provided and protected by HBO Max
My role Thamara Maura Sr. Designer / Art Director
Isabella Pipitone Sr. Creative Manager | Sttenio Costa Sr. Art Director | Bruno Lanzo Sr. Motion Designer | Gustavo Lacerda Writer/Creative | Lucas Rodriguez Writer/Creative | Arthur Teixeira Sr. Designer / Art Director | Italo Medeiros Sr. Art Director | Liliane Sousa Motion Designer | Larissa Lima Video Editor | Heitor Giunge Video Editor | Luisa Dal Mas Social Media Manager | Guilherme Moura Social Media Manager | Thiago Santos Community Management Analyst | Paula Pitanga Creative Production Manager | Eduardo Aguiar Brand Marketing Manager
